The player's goal is to work as an online personality (with choices including tutorial expert, podcast host, community manager, web game developer, and more) to earn the most followers before reaching the end of the game and selling out. Along the way, the player will receive a sponsor card, some coworkers (pegs that are placed in the cursor), and will occasionally land on some notification spaces that both positively and negatively impact the player's amount of followers.
Utilizing my past experience with 3d animation and printing, I designed the cursor and peg pieces using Lightwave3D.
Various symbols were created to resemble those found throughout the use of social media. These were layered varying in shape, size and opacity, to create an abstract background used on the box and game board to keep the user experience consistent.