Branding, Print Design, and the Oxford Comma
People have a desperate need for structure. The human mind wants to connect one thing with another, and it loses interest when it cannot find the path. Oxford Commas create clear hierarchy and order linguistically. A sentence lacking the comma can create confusion and frustration for the reader, ruining the most powerful messages.
Use the Oxford Comma in your writing. I'm sure the reader will appreciate it. Additionally, if you are interested in working with me to create hierarchy and order visually, I can be reached at shawnlockwood@gmail.com.