Branding, Communication, and the Oxford Comma
People have a desperate need for structure. The human mind wants to connect one thing with another, and it loses interest when it cannot find the path. Oxford Commas create clear linguistic hierarchy and order. A sentence lacking the comma can create confusion and frustration for the reader, ruining even the most powerful messages.
Use the Oxford Comma in your writing, and I guarantee the reader will appreciate it. Additionally, if you are interested in creating visual hierarchy and order, I can be reached at shawnlockwood@gmail.com.